Beyond Books
In a mission to stop abuse against any gender, this transformative approach turned sensitive education into engaging games, profoundly impacting children's lives. Distributed widely, it empowered teachers and students alike, revolutionising learning in government schools.
Client
Brainy Brain
Year
2022
Category
Book Author
Reinventing Book Reading.
Social Service
Type of Work
Research
UXD
Graphic Design
On a transformative journey to Kolli Hills, nestled in the heart of Tamil Nadu, India, my team and I encountered a community that left an indelible mark on our hearts. This hilltop village, home to 50,000 souls spread across 300 km, harbored a staggering reality—over 60% of its population, primarily girls under 18, were living with HIV. In partnership with a dedicated UNICEF group, we dove deep into the complexities of their situation, only to discover that this wasn't an isolated tragedy. Shockingly, nearly half of the children across regions suffer from sexual abuse annually—a heart-wrenching statistic that revealed a dire need for change.
Fuelled by a relentless drive to make a difference, we embarked on an exhaustive series of brainstorming sessions and design sprints. The question at the core of our mission was clear yet daunting: How do we educate on such sensitive topics effectively? The breakthrough came when we married the traditional with the innovative—book reading with gamification. This synthesis birthed a novel concept: gamified book reading.
The journey from concept to reality was marked by rigorous iterations and user testing, refining the design until we achieved harmony between content and engagement. We transformed book pages into game cards, ingeniously designed so that achieving goals in the game equated to completing the book. This not only made learning accessible but also engaging, turning a delicate subject into an interactive journey of discovery.
This revolutionary approach has since illuminated the lives of countless children. We've distributed these gamified learning kits to government and government-aided schools, empowering teachers with the knowledge to create, distribute, and utilize these games effectively. Through this endeavor, we've not just educated; we've sparked a movement of informed empathy, one game at a time. Witnessing the impact of our work, the joy, and the newfound awareness in the children, has been nothing short of inspiring. It stands as a testament to the power of innovative thinking in overcoming educational barriers, making a profound difference in the lives of those in Kolli Hills and beyond.