Sweeter
'Sweeter' is revolutionising Health Tech social media globally by completely removing the chances of experiencing a Zero Moment of Truth (ZMOT). In a world that's accelerating, social media has a more significant influence than many might believe. I crafted the concept, visual identity, user interface (UI), and user experience (UX) and developed it with HTML and CSS for millions of users.
Self
For the World
Year
2024
Category
Social Media & Health Tech
Type of Work
Research
UI & UX
Development
Link
Development under progress
Embark on a narrative journey with me to my solo endeavour, 'Sweeter' a project that stands as a testament to my dedication in research, design, and development. Sweeter is shaped by six years of experience in product development in health tech and startups. Here, I encountered a widespread dilemma—a maze of misinformation and the daunting question of what to trust.
As a woman, I felt an innate pull towards beauty products in social media, that seemed to resonate with my inner voice.
This experience illuminated a crucial realization: the paramount importance of accessing detailed, accurate information to navigate choices wisely.
This story isn't just about products; it's about empowerment, about equipping oneself with knowledge to make decisions that resonate with our needs and values.
Then I was struck by a powerful intuition that 'Sweeter' is exactly what the world needs right now.
Reflecting on the paths carved by giants like Facebook, Twitter, and Instagram, I found their journeys and strategies not only similar but deeply inspiring.
The task of identifying target audience consumes your thoughts, day and night, challenging yet crucial.
With a global population of 8.1 billion, where 5.04 billion (or 62.3%) are active on social media, and 0.42 billion live with diabetes,
'Sweeter' emerges, a name inspired by the diabetic community. This marks the beginning of my first solo project—a journey filled with fun, intrigue, and immense satisfaction.
I believed better utilisation of the verified symbol is what differentiates "Sweeter' from other social media platforms. it involves leveraging the credibility it provides to enhance brand presence and trustworthiness. It can help in higher visibility in search results, making it easier for potential customers or followers to find user business or profile. Maintaining a verified status also requires adherence to the platform's community standards.
'Sweeter' development in progress. Expected date to complete it - April 6th 2025